The 3rd Edition of Rutu MahaSanskruti Was A True Amalgamation of Social Responsibility, Music & Technology

Thane, May 1st, 2017:

Rutu MahaSanskruti 2017 once again proved to be a notable success with a rousing response from all the essential stakeholders of the endeavor. It was a true garlanding of our grand tradition and artistry and was organized at Ram Ganesh Gadkari Rangayatan on 1st May 2017 in Thane.

Presented by Rutu Group of Companies, Rutu MahaSanskruti 2017, featured the cultural icon of musical arts, Awaz Ki Duniya, a mesmerizing stage performance headed by the creative talents that we have to offer that were received rapturously by one and all.

The event brought together the true stakeholders, custodians, and connoisseurs, representing the cultural treasures of Maharashtra for its greater good, along with upholding and celebrating the true values of self-selfless service and working for the common good.

Late Shobhaben Pratapbhai Patel Adarsh Nagarik Puraskar

The highlight of Rutu MahaSanskruti 2017 was once again the Late Shobhaben Pratapbhai Patel Adarsh Nagarik Puraskar, that recognizes and honors exemplary contributions in the domain of social service and reward outstanding work towards welfare, upliftment, and betterment of the society. This year’s award was conferred to Mrs.Sulabha Warde.

Mrs.Sulabha Warde, President Emeritus of The PARAPLEGIC FOUNDATION, started in 1968 by a group of social workers and doctors, in the barracks of LTMG Municipal Hospital located at Sion, Mumbai, India, rehabilitates and provides total health care facilities for paraplegics and the severely orthopedically disabled.

We were honored to recognize Mrs.Sulabha Warde & the PARAPLEGIC FOUNDATION who have been working for the paraplegics to provide facilities in total health care, to encourage & motivate them to be self-confident, self-reliant and self-sufficient.            

Mr. Mukund Patel, the Chief Patron & Visionary of Rutu MahaSanskruti 2017 and the Managing Director of Rutu Group of Companies, along with Mr. Pratap Patel, the Founder and charismatic leader of Rutu Group, through the award, aim to bring repute to those special individuals for their meritorious work that has contributed positively towards the wellness of the society and/or furthered any particular aspect or component of the community we are part of.

Speaking of the award Mr. Mukund Patel said, “The puraskar aims to imbibe and disseminate the spirit of selfless work, good deeds, the act of genuine kindness, wholehearted support, concerted goodwill and ceaseless endeavor for the common good of all, thereby assimilate it as a natural part of our value and culture system. It aims to be a beacon that highlights and celebrates the greatness of giving and elevates the contribution of true heroes to a pedestal that these, more often than not, unsung heroes deserve and merit. Late Shobhaben Pratapbhai Patel Adarsh Nagarik Puraskar exemplifies and epitomizes special contributions to humanity and hail their special benefaction to the cause of development and progress, and therein inspire many others to do their bit and more for humanity and the society as a whole.”

A Union of the Traditional & The Modern

The entry for the event was kept free for all to allow the majority to savour the riches of our cultural treasures subject to online registration on the Facebook page. Through a targeted mix of campaigns that harnessed the best of the digital and the traditional marketing resources, the event reached out to the very diverse and extensive audience. The automated response management and tracking for the event made the entire process seamless and hassle free.

Kranti Khanderkar of ShyBuzz, who headed the digital promotion of the event commented the uniqueness of the event saying, “The role of Rutu MahaSanskruti has always been to celebrate the best of the traditional and artistic wizardry steeped in our culture and share it with the people from the present and the future. Therein, our focus at the outset was to adorn the grandness of our past and present it with the efficiency and precision of the new, where the digital domain proved to be truly pathbreaking. We are glad to be among the first cultural and social endeavors to markedly embrace technology to highlight and promote the glory of our artistic prowess, which is only set to grow stronger.

Our entire team looks forward to keep coming together to promote, safeguard and protect our cultural treasures, all the while proudly recognizing our unsung heroes. We appreciate all your support in making Rutu MahaSanskruti a significant success. See you all next year.