Optimism & Resolve
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The classic case of an optimist is Colonel Harland Sanders, who was
fired from a variety of jobs throughout his career before he first started
cooking chicken in the 1930s when he was 40 years old, that too during the Great
Depression. However, in the 1950s the Colonel was forced to close his business
and retire, being almost penniless, but not without hope, surviving on only his
$105 monthly pension check. He didn’t give up, and was rejected more than 1,000
times before finally finding his first partner. His optimism and resolve allowed
him to franchise Kentucky Fried Chicken when he was 62, and become an
international icon after he sold his company at 75.
Calmness & Passion
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Calmness and passion is epitomized by Mr Elon Musk who made $180 million
when PayPal was acquired by eBay in 2002. He invested $90 million into SpaceX and
Tesla, but the company as yet were only losing money. In 2008 all felt lost
when SpaceX's Falcon 1 rocket failed for the third time, and Tesla almost went
bankrupt two days before Christmas.
Mr Elon Musk didn’t mean to go down without a fight nor did he show the
real trouble he was in, but now he only had about $40 million left. So he made
a prudent, well thought out, yet hard decision to put in all his money into the
companies to make sure it doesn’t die as he believed in himself and the
company. Furthermore, now Mr Musk got divorced and had to borrow money from his
friends to pay his rent. Today both his company, although still fledgling as per its potential wonders,
is one of the most recognised and Mr Elon Musk’s personal wealth is estimated
to be $22 billion approximately. He has already started tests for a trip to
Mars.
Innovative
& Prudent
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The pulsating power of innovation is illustrated by the success of the Pulsar
brand of motorcycles by
Bajaj, headed by Rajiv Bajaj, MD, Bajaj Auto, and
salvaged by Abraham Joseph, now the company’s Chief Technology Officer. The mid-90s also witnessed a major shift in the preference of Indian
consumers from the trusted scooters to the masculine motorcycles. By 1999,
motorcycles had overtaken scooter sales for the first time in the country.
Bajaj Auto was caught in a flux and the company was no longer number 1 but was now
relegated to the 4th spot behind Hero Honda, Yamaha and TVS Suzuki.
The Pulsar not only transformed the way Indians commuted, but also
changed the DNA of the country’s second-largest two-wheeler maker that till
then had been successful but was stuck in the glory of their past laurels like
the blockbuster scooter, Chetak.
Other than priming Bajaj to be a major player again in the booming
segment, and transforming Bajaj Auto into a respected maker of motorcycles, the
Pulsar did plenty more for Bajaj from a branding, reinvigorating an
unimaginative delivery line and advertising standpoint. Pulsar was not just a
bike for Bajaj Auto. It was a do or die product. It was one single product that
virtually saved the company.
1 comment:
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