A New Report Indicates A Massive 65% Uptick In Sale Of Adult Sex Products During Lockdown; Curated By ThatsPersonal.com & Conceptualised By Brand Agency ShyBuzz
With the successful launch of the report ‘India Uncovered: Insightful Analysis of Sex Products’ Trends in India.,' curated by ThatsPersonal.com and designed & conceptualized by ShyBuzz, a Brand Consulting Agency from Mumbai Founded in 2012 – reveals startling new details about the surge in popularity of sex products across India, with a 65% increase in sale of adult sex products during lockdown and the global sex market size expected to reach ₹400,000 crore by 2026.
The report also highlights the rising receptivity to creativity and evermore openness to experimentation by Indian consumers in the bedroom as well as outside of it. The report also captures the real value of combining real facts with creative imagination that paved the way for its successful launch, featuring Maharashtra at the top with most sex products sold, followed by Karnataka and Tamil Nadu.
Right from representation that used sex product elements that seamlessly aligns with insightful analysis for the infographics, including condoms, dildos, vibrators, rings, plugs etc., to creating a mascot named ‘:pex’ for the video teaser, that smartly used ‘;p’ from ‘that’s ;personal’ logo, was all about bridging the gap between communication and clarity of message intended for the target audience, whilst also creating brand identity and facilitating brand recall. The report showed Mumbai right on top for sex products sold in metro cities, with Bengaluru and Delhi coming 2nd and 3rd respectively.
The close collaboration between the teams in every fine detailing of the report shaped a congruence of data and entertainment, a rare combination that transcended the usual established structure when one thinks of a ‘research report.’ The report also brought to light the encouraging growth from Tier II and Tier III cities that signaled a shift in attitudes and growing attention towards sexual wellness and all around health.
Kranti Khanderkar, Founder of ShyBuzz expressed her immediate excitement at the opportunity and challenges the project posed for her and the agency, “The uniqueness of the subject matter being sexual health and wellness products, proved to be a ready opportunity to integrate innovative design thinking and brand storytelling. It was particularly pleasing to see the successful launch of the report, which was begun, ideated, modified updated and launched, all through the course of the Covid-19 pandemic. This was only possible due to the dedication of both the teams demonstrating flexibility and acute keenness to get the job done amidst obstacles by the best use of technology and good old improvisation. Clearly the facts and data were the stars of the report, but creative thinking and intuitive execution was the right ensemble of supporting cast that we feel created a moat of differentiation. ”
Samir Saraiya, CEO of ThatsPersonal.com, was optimistic about the future and was encouraged by the report’s positive reception, "The report was put together with meticulous study of 22 million visitors on the brand’s site, which resulted in approximately 5 lakh products sold. I am really pleased with how the report has shaped up. It will hopefully further boost the encouraging growth in the industry and establish ourselves as both a market and thought leader in the industry. Our growth will continue to be fueled by service, innovative offerings and creative, quirky & thought provoking communication. We are particularly pleased with the encouraging growth in women buyers with many areas seeing more women buyers than male and are optimistic for continued rise in demand from non-metro regions. We continue to grow and learn everyday and are sure you will see its effect in our upcoming product line launches and initiatives.”
The full report and video presentation can be accessed at https://www.thatspersonal.com/research-report/research-report-india-uncovered-2020.html
About ShyBuzz:
ShyBuzz is a brand consulting firm situated in Bhandup, Mumbai, specializing in providing business organizations, enterprises and entrepreneurs specialized solutions that create the necessary ‘Buzz’ among its target audience. We always put our partners first as we incessantly strive behind the scenes to give shape to palpable, sustainable, and all-around progress.
True to the ShyBuzz motto, “Promise excellence and deliver more,” we endeavour to guarantee the best but achieve more through concerted effort that attains tangible and measurable results. We make the best of custom designed messages through a targeted mix of effective communication tools and appropriate marketing/promotional vehicles that is backed by in-depth analysis and prudent judgment.
