Thursday, March 24, 2016

Eid Mubarak 2016

Eid Mubarak 

Eid Mubarak

Eid Mubarak 

Eid Mubarak 

Eid Mubarak 

2nd October - Gandhi Jayanti & International Day of Non-Violence

Gandhi Jayanti & International Day of Non-Violence

Gandhi Jayanti & International Day of Non-Violence

Gandhi Jayanti & International Day of Non-Violence

Gandhi Jayanti & International Day of Non-Violence

Gandhi Jayanti & International Day of Non-Violence

Gandhi Jayanti & International Day of Non-Violence

Women's Day 2016

Women's Day

Women's Day

Women's Day

Women's Day

Women's Day

Women's Day

Women's Day

Friday, March 18, 2016

Campaign Case Study of Punjab Da Pind

Brand: Punjab Da Pind, Mangalore
Client: The Mini Punjab Group & KBC - JV
Agency: ShyBuzz
Role: Brand Consultant & Creative Agency
Deliverables: Branding & Corporate Identity - Logo, Mascot, Packaging, Marketing Collaterals, Information Design, Marketing Communiqués, Hoarding & Print Ads, Menus, Emailers, Media Wall etc.

About Punjab Da Pind, Mangalore

The Mini Punjab Group, in its pursuit to continue to set the standard in food and hospitality across India was set to launch its first restaurant in Mangalore with its signature dishes and unique recipes that have made Mini Punjab a tradition in itself in the culinary domain.

A favourite for decades among food enthusiasts and connoisseurs alike, Mini Punjab's Pind was to carry forward its proud legacy with its delicious flavours, handpicked fresh ingredients, ethnic ambiance, sophisticated & chic interiors, coming together for a special unison of unmatched delicacies and peerless service in Mangalore, which had its own rich and celebration culinary tradition.

Pind in Punjabi means village, and it was the same experience that brand wanted to create, while offering all the leisure and sophistication associated with a fine dine restaurant. The ambiance that Pind wanted to create was that of being comfortably nestled in the scenic setting of a village, while being enthralled by the grand menu of delicious preparations from every culinary parlance, served by seasoned staff in top of line cutleries that combined professionalism with tradition.

Briefunda - To ideate and create a unique brand identity and brand image for a themed restaurant in Mangalore - Punjab Da Pind - inspired by the very successful Mini Punjab Group of restaurants in Mumbai, yet showcasing its own flavour that embodies and inculcates the culinary riches of Mangalore and South India as a whole. The brand communication was intended to be a balance between the best of North & South, with a feel and taste that is unique in its own sense yet has an emotional connect with the patrons, reflecting the richness, energy, and pleasantness of both the great lands of India through a special synergy.


ShyIdea – The logo was always intended to be as simple as it can be, yet reflected the cultural richness of the food and ambiance it represented. It had to convey the deliciousness and tradition behind the idea that is Punjab Da Pind, yet not be antithetical to the spirit it stood for, be it with the font, colour or elements it contained.

BuzzEcution -   The logo featured the classical symbol of Punjab, and for that matter, entire India, the grain. It celebrated the proudly agrarian legacy of India and manifested the fine culinary tradition across the land. The font type and colour was minimalist inspired without it being ultra modern and flashily or too contemporary, that goes against the brand image we had etched for it.


ShyIdea - ShyBuzz team proposed to the client that the easiest and the most direct way to imbibe all the different elements of the brief would to be come up with a Mascot that reflects all that’s good and unique about the brand. It will be a connect that brings the greatness of both the lands together and stand for everything that bliss and sublime we are trying to create in Punjab Da Pind.

BuzzEcution -   The mascot was inspired by the iconic Punjabi bhangra pose yet subtly insinuated the local culture that instantly struck a chord with visitors all across India, be it the locals or visitors from across the nation. The mascot was soon the driving force of our communication initiative alongside the logo.

Parcel Packaging & Delivery Bag

ShyIdea - Right from the outset the packaging was always envisioned to be something not the run-of-the-mill and needed to be among the flagship brand communication element of Punjab Da Pind. It needed to represent all that made the brand different while facilitating positive brand recall and recognition.

BuzzEcution – Team ShyBuzz decided to use the mascot as the centrepiece of the packaging as so far it had resonated well with the visitors, both offline and online. The colours used were vibrant yet stayed true to the brand colour. It featured a clever use of the actual time where the package is delivered with a smart use of the mascot, customer, the delivery vehicle, delivery point etc, which although seems too much to be harmonious, but ultimately came together for a truly attractive packaging & bag ensemble for Punjab Da Pind.

Menus, Hoardings, Emailers, Flyers, Standee, Event Coupons

ShyIdea – Every marketing collateral and information design, including menus, hoardings, emailers, flyers, standee, event promotional material & coupons, had to unequivocally retain all the brand essentials yet standout in its own unique way, adding and augmenting the brand message and brand equity.

BuzzEcution – Every facet of the creatives, be it for any deliverable, was meticulously ideated and cerebrated upon. When you consider each creatives in its entirety and in detail, it is easy to become cognisant of the fact that although that like any marketing material or communication, the focal point and attraction of the message is better hammered in, but we felt it also needs to be unique in its own way so it wouldn’t seem repetitive and encumbering.


The entire Punjab Da Pind project from start to finish was always a pleasure of plenty. It was a very fulfilling and satiating endeavour that was rewarding and satisfying on all possible fronts. However, the single greatest delight that Team ShyBuzz took from the project was the great success the pre and post launch of the restaurant turned out to be. The way it caught the attention of connoisseurs, critics and the visiting general public at large gave us a sense of pride and a feeling of achievement that is unparalleled. As we speak, the restaurant is continuing to outperform with no limits to where it could go and what limits it surpasses on its way towards culinary glory.

We consider our association with Punjab Da Pind is only at the nascent stage and we still feel we have a lot to offer the brand and an enterprise that holds utmost promise and possibilities.

Keep an eye out on your neighbourhood, there could be a Punjab Da Pind coming your way any time soon. Cheers to that!!! Till then have a delicious time ahead. Bon appétit.

Thursday, March 17, 2016

Campaign Case Study of Arabian Petroleum Ltd.

Brand: Arbol (Automotive Lubricants) & SPL (Industrial Lubricants)
Client: Arabian Petroleum Ltd.
Agency: ShyBuzz
Role: Brand Consultant
Deliverables: Creatives, Social Media, Website, Content, Corporate Literatures, Labels, Stall Design, E-mailer, Stationery, Ideation, Proofreading etc.

Arabian Petroleum Ltd.

Arabian Petroleum is an ISO 9001-2000 certified company that has been accredited both by The United Kingdom Accreditation Service (UKAS) and CRISIL.  The company is a manufacturer of quality products that comply with statutory requirements and confirms to all the regulatory and quality parameters under the brand name of Arbol (Automotive Lubricants) & SPL (Industrial Lubricants).

The company is renowned for its effective application of systems and processes, creating enduring quality and conformity that has helped it establish a pride of place in the industry. It has rapidly grown and set a high benchmark in the industry with their specialised products , SPL - Makes Your Machine Smile, and ARBOL - Expert’ s Choice Premium Quality Lubricants.

Brand Brief

Arabian Petroleum Ltd. had established itself as a prominent and respected name in the industry with their SPL brand. The company were about to introduce their new brand of automotive lubricants, Arbol, and were also looking to initiative a major rebranding and repositioning exercise that reflected the growth of the company that reflected the quality, service and trust the brand, and the therein the parent company, had built up over time.

Corporate Identity
One of the major requirements from ShyBuzz was to come up with a corporate identity that seamlessly combined the major elements that together made up the crux of the entire company’s overall brand image. It needed to give the company the visual identity that conveyed the overall structure of the company without it being too cluttered, staying true to the industry it was part of, and representing the professionalism and quality that the company prides itself on.

ShyBuzz Approach: The challenge facing Team ShyBuzz was making the new brand identity as simple as possible yet aligning meticulously with all the values and emotional connect the brand and the company represented.

After methodical deliberations and creative pondering, the answer was found amidst the most common element the industry stood for – gears. In isolation gears might not serve the greatest of purpose, but when it comes together it can move the greatest of things with the spin at its command – all this made possible and easier by – Yes! Lubricants.
Also, just as the gears, the three important elements came together to create something that is greater, better and more effective as one, yet individually played it part to a t. The company, Arabian Petroleum Ltd., and its two brands, Arbol & SPL respectively came together as in the finest of machines to deliver optimal performance, driven by the core product that is at the centre point of the company.

The brief of Arabian Petroleum Ltd. intended the site to have two microsites for each of the brand. Each microsite needed to have its own unique style and feel that individually represented the unique traits and proposition of the brand vis-à-vis its look, content, design, and overall value the individual brand stood for.

Arabian Petroleum had and were about to introduce a whole host of products, either new or repackaged, with a plethora of individual specifications, applications, purposes and usages etc. Each product, many with its own sub-ranges of products, varied from Automotive Lubricants, Industrial Lubricants, Textile Oils, Greases, Transformer Oil, Speciality Products etc., all encompassed under the Arbol and SPL brand of Arabian Petroleum.
The seemingly imposing task at hand was to give every product and its variants and sub-products due credence and emphasis, in keeping with its characteristics and properties. It was therefore important to understand the very nature and functionality of the product before setting down to give the label its identity. The ultimate look and feel of the label proved to be worth the effort with every label being appreciated for its corporate and professional look, yet being attractive and unique.

The content for the company and brands required a great deal of research as well as incessant study to have the right base to be able to bring together all the mosaic of technicalities and complex structure of the company with respect to its brands and its respective products, to be able to put it into words.
 The tone of the content - be it for website, brochure, technical book, social media, banners, ads, stickers, stall, presentation, exhibition panel etc. - needed to be professional, yet be understandable to the varied ensemble of audience it was intended for.
After the initial draft we were able to narrow down to a language that we realized was both engaging and informative. The content was intended to balance facts with brevity yet saying all that it needed to say without sounding preachy or even incomplete. In this pursuit the team at Arabian Petroleum proved to be highly helpful through their detailed brief, feedback and updates.

Social Media:
 In keeping with all the other facets of the visual communication for the company, the social media part of the communiqué also needed to be carefully calibrated and adapted to the audience and industry it was intended to.

The approach ShyBuzz took was a minimalistic approach that appealed to the majority of the target audience. It communicated with the fan base through direct and indirect posts that not only encouraged engagement but also facilitated the growth in interest towards the company, its brands, and products.

Brochures, Technical Booklet, Mailers & Ad Creatives
Team ShyBuzz had a great volume of data and information to work with. The trick was to get it organised and structured enough without it being inconsistent and incoherent. It was decided that the best way forward will be to use only as much information as was required for individual company literature.

For example, pamphlets will have minimal data so as to give an overall perspective, with brochures expanding on the amount of information without missing out any of the most important features and component of the brand essentials, with the technical booklet proudly boasting of the maximum data that one is likely to need to have a detailed understanding about all the miniscule aspect of the company and its whole host of products.

Lastly but not the least, Ads, the primary function of which, as is the case with all the ads primarily, is to arouse interest in the brand, with emailers acting as the medium that not only updated the interested audience about new launches and other company and industry updates, but also facilitating brand recall and top-of-mind awareness by prompting regular opt-in communication and value driven interaction.

Exhibition Stall & Panels
Both Team Arabian Petroleum & ShyBuzz realised the importance of reaching out and meeting clients, potential customers, distributors and affiliates etc. It is undoubtedly appreciated that it is during these interactions that companies are able to gauge the pulse of all the important components and essential partners that come together to build a truly successful business.

In keeping with this commitment to regularly meet, interact, discuss, plan and deliver, Team Arabian Petroleum and ShyBuzz worked together on a smart yet wholesome design and communication architecture that best put forward all the highlights, credentials, services, high quality & standards, divisions, infrastructure, team & expertise, along with all the USPs, in a specialised communication package that both informed and impressed the prospective visitors to the expo/exhibition.
The whole process, from diligence to execution was a rewarding experience, which was made all the more special with the exciting response Arabian Petroleum continues to receive at industry meets and gatherings.

The journey so far with the entire team at Arabian Petroleum has been nothing short of path breaking and fruitfully wholesome. We are sure this journey of learning and growth is only set to get stronger and more productive in many more ways than one.

We welcome everyone to come review our work, and the entire team at ShyBuzz, looks forward for a meaningful and fruitful feedback that has always been at the primary pedestal of our progress.