Tuesday, May 30, 2017

Oh Ammamma, My Grandmother... I Miss You So.

When we say native place, it always meant where our grandmother is,
The sight of her open arms on our arrival remains our greatest bliss.
All other relatives were surely full of delight that never wither,
But the genuineness of grandmothers' affection has no other.

Her care for us was so, we called her mother twice, Ammamma (Grandmother in Malayalam)
Our good so was paramount to her, her answer was always yes, never even might.
Her smile was so divine, feeling spiritual for that moment didn't seem so tough,
Really never saw God in his true form, but I guess grandmothers are close enough.

She sacrificed so much for us, we really couldn't express what we felt yet never said,
If only God could turn back time and give that moment to open our mind & heart by whispering... go ahead.
Her stories, her blessings and the gentle stroking of our hair still feels to be with me now,
No matter how many trips I have and how many memories I collect, won't be the same ever how.

Although she left for heaven at a time I finally could have expressed all I could,
My last words with her are something I would change for something much better, yes I would, I would.
She always gave what she had without ever wanting anything else, maybe besides a call or a small visit of love,
Yet never couldn't spare that moment, but I loved you to the core Ammamma, and await your embrace when I visit you up above 

Love You, Miss You So Much Ammamma.

(Dedicated to my Grandmother - Thangamani Amma)

Wednesday, May 24, 2017

How Agencies & Marketers Can Master Technical & Difficult Industries Effectively

One of the biggest challenges facing agencies, particularly the small to medium agencies is how to master and promote technical & highly specialized clients with very niche and complex products & services efficiently, without it being cumbersome or ineffective.

Although it might seem daunting at the onset when you break it down to simple pieces, it becomes much easier and the prospects of doing it become challenging filled with many opportunities to do something on the long run that can be treasured and continually taken pride and learnings from. So now let us break it down into aspects & portions that make it easier to master the industrial and technical aspects of challenging clients & niche sectors.

1) Devoting Time To Understand Respective Products & Services

It is very easy to rush into things and start deliberating and discussing how to market and promote the product or services to a respective target audience. However, it is paramount you devote enough time beforehand towards appreciating the nuances of the industry or client that is crucial which might seem too complex at the beginning.

Although you don't have to get into the vast complexities and investigate the crux of every element which might be irrelevant to the target audience, it is necessary to have a base-level understanding of what the product is, what it helps with, how is it different, what makes it special, what are the factors that sets it apart, what are the elements that goes into it that makes it what it is, and what are the needs or wants it fulfils etc.

In the end, the most important aspect is when you start communicating to the audience with the content that you have created, it signifies both expertise & understanding without confusion; speaking the language of the consumer yet putting across the most attractive aspect of the company or brand in the most effective and direct manner possible.

2) Organizing The Information & Learnings In A Structured Manner

This point is all about breaking down all the information that you have gathered in a simplified and prioritized structure. Although it might sound easy, it is one of the most crucial aspects of our endeavor to come up with the most result oriented, engaging content & marketing communiqué we can.

After having devoted the time you have, if you are not able to systemically use the date that you have collated fruitfully, it might all seem like a redundant exercise. During the course of your study, a voluminous amount of data might have been collected, and if they are not organized in a prudent way, it will be difficult for you or your team-mates to make the appropriate use of it.

You have to ensure that all the important portion of the client/industry that you have garnered are arranged in such a way that it will assist you in shaping a communication approach that is content-rich, value added, interesting & tangible that furthers and ultimately realises the aim that you have set yourself, in keeping with the brief you have received and deliverables you are committed to.

3) Choosing the Right Media, Creating Content That Engages & Stimulates Audiences

Now that you have understood the content & broken it down into usable data, it is time to chose the right media (to be decided by the agency or client beforehand), as per the respective target audience you want to reach out to, the budget allocated for the campaign, and the medium which promises to have the greatest direct impact on the client… wherein creating the aptest content or marketing material that will help you in realizing the goal that you have primed yourself for.

This is the juncture that the time you have devoted to understanding the industry, the client, the product and services depending on the respective niche, and then organizing it into data that makes immediate sense will come to the fore.

Yet, the job is still not done. If your artistic expression and content creation don't utilize the learning there is to be had, we might still fall short. So make sure to use all the valuable wealth of data you have at hand and fashion a communication strategy that best guarantees impact. Thus you are all set to achieve and perhaps surpass what you have set out to.

Your content, in the end, needs to be a balancing act of direct effective communication & creative stimuli that best allows the audience to interact and act upon. So focus on creating content that the audience can understand & relate to, that can be consumed readily without diverting their attention.

4) Making Sure The Content Reaches Its Audience & Its Performance Is Measured

Just because you have chosen the right media and created the best content you can, it won't necessarily result in optimal performance. You still got to ensure that the content or the communiqué reaches the people you want it to. There are many things that could hinder the effectiveness of your efforts, ranging from error of judgement to unforeseen circumstances or under-performance of the media at hand.

Nonetheless, there are some measures that will aid in minimizing unproductive initiatives. First of all, make sure you do a small survey of your content with a small sample group that best typifies your TG. Gauge, remedy, and implement the data from the sample to ensure that your content is failproof.

Also, ensure that the media you have selected has the right data-backed credentials to best cater to and deliver the results you want it to. Never go by hearsay unless backed up by credible, coherent & substantial evidence that supports its claim to being the best for your efforts.

Next, do not just be over reliant on assumptions, approximations, and estimates while measuring the success of your advertising. Ensure you all the metrics tracked utilizing the most relevant and trusted analytical solution for all the elements that best reflects the efficacy of the campaign. If it worked then wonderful, if it didn’t, then more so, it is pivotal to track, analyse and improve every element of the learning vis-a-vis how many your content reached, why the content worked with some group and didn’t work with others, what are the barriers to communication that impacted its potency.

Even if you have done a brilliant job, verify it with the data you have to analyze what worked best and what would be worked upon that would be wondrous if it can be replicated over the course of time. So analysis on every data supplied, only helps to improve ourselves.

Just to finish on a caveat, although the points stated above provides a gist or guidelines to best tackle a difficult client, there is never one way to success. These are the steps or measures that have helped me in realizing the aligned aims of ShyBuzz and partner-clients I have been fortunate enough to be associated with.

I sincerely hope the points mentioned in the article helps you better deliver the best for the clients you are working with, even the ones you think sounds a bit tricky. I am also sure the article will in some way help you cater to newer and varying spectrum of clients and crack the code for any industry you come across… at least to some extent, and could well be the base on which you script your own success story.

I look forward to also hearing from you as to what has worked for you and hopefully sharing your experience with others too. Do reach out to me if you desire any more details or need any clarification.

About the Author: 

Shybu Khan is the founder of ShyBuzz, having founded the company at the age of 25. Having majored in Journalism, he is a writing professional and a business consultant with a keen eye on corporate brand building, business organization, entrepreneurship, geopolitical affairs, and the world economy as a whole. Shybu has contributed articles to a variety of reputed media organizations on a variety of subject matters. He has been part of the U.S. financial scene as an editor with a U.S. Company based in Mumbai. Apart from being an avid blogger, he is a freewheeling social and business commentator, who believes that concerted action, informed research, and social activism are the main architects for true change.

You can reach Shybu at Shybu@ShyBuzz.com 

Monday, May 15, 2017

Mother's Day 2017 Designs - Concept-Based Creative GIFs

Our Mothers mean the world to us. On the special occasion of Mother's Day, let's make our mothers feel all the more special as we all have, 'One World, One Mother.' Happy Mother's Day everybody.

We Are Her Making. Happy Mother's Day Everyone.
The best thing we can do in our life is make her proud. Go make this day special.

Mothers are and will continue to remain our first guide and greatest inspiration. On the occasion of Mother's Day let's make sure we continue to be inspired by her and keep making her prouder every day. Happy Mother's Day Everyone.

On the occasion of Mother's Day, let's celebrate the greatest fragrance of love in the world - Mothers.
Happy Mother's Day everyone. May their fragrance keep blooming forever!

From love to protection to sacrifices, everything that makes our life perfect, it is our mothers who are always there for us.
On Mother's Day let's make an effort to give back some semblance of the blessing we have been privileged to have. Happy Mother's Day everyone.

Saturday, May 6, 2017

Holi 2017 - Creatives & Designs

Team Rutu Group Of Companies wishes you a very Happy & Prosperous Holi. May it bless us with evermore love and happiness.

Just as colors doesn't distinguish between us, let's also continue to never distinguish between each other. Have a very happy & colorful Holi everyone.

Let's color our lives with all the spectacular shades of Holi and usher in a beautiful & fulfilling life.
Team Arabian Petroleum Ltd. wishes you a very Happy & Colorful Holi. May Holi bring success and prosperity in all our lives.

Here's to a very Happy, Safe & Responsible Holi. 

Remember, while having the best time ever, it's always important to be considerate towards our furry friends, along with all the other birds and animals.

Friday, May 5, 2017

International Women's Day 2017 - Creatives & Designs

Team Arabian Petroleum Ltd. wishes you a very Happy & Spirited Women's Day! We also take this opportunity to recognize all the wonderful ladies who have been part of our growth and continues to pave the way for our way forward. Thank you. Have a great day everyone.
Rutu Group Of Companies wishes you a very Happy & Womazing Women's Day! Here's our humble tribute to Women who can do it all and to the very best. Have an amazing day everyone. We wish you a very Happy & Womazing Women's Day!

 Rutu Group Of Companies wishes you a very Happy & Womazing Women's Day! Here's our humble tribute to Women who can do it all and to the very best. Have an amazing day everyone.
A woman is a symbol of Power & Perfection. A woman is nature's finest creation without whom no creation is possible. We wish you a very Happy & Womazing Women's Day!

On the occasion of International Women's Day Birla School Kalyan salutes every girl & woman, supports United Nation's movement to equalize the work ratio of males to females by 2030, because we believe that getting equal opportunities for everyone leads to the real success.

United Nation's International Women's Day 2017 Theme: “Women in the Changing World of Work: Planet 50-50 by 2030”

Mini Punjab Masaledaar wishes everyone a very Happy Women's Day. Make this day all the more delicious with all the wonderful ladies in our lives.