I should know - I started as one. My journey began with content creation and led me through corporate communication, setting up a design team, expanding into social media and digital ads, corporate graphic designs, brand building, strategic consulting, performance marketing, and back to content again.
Each phase required adapting to a new age of data-driven content and decision-making. This professional crescendo, spanning over two decades, has been both rewarding and humbling.
So, if you’re in your 20s just starting out, a seasoned entrepreneur, a startup guru, a tech evangelist, a marketing Einstein, or a business magnate aiming to master the digital communication landscape, the goal remains the same: to build, adapt, transform, and improve. Be prepared to develop a skill that stands alone among the best.
Once mastered, use that expertise to collaborate. Recognize talent that surpasses yours, and then trust them to do their job. Supervise or guide, but focus on developing teams that can transform a vision into measurable results, generating emotional cues of success through recommendations, praise, and recognition.
When I started from a content perspective, I quickly realized that execution wasn’t polished enough. Either I or the partner artist was missing a beat. When developing a team, my co-founder and I began with freshers who could share a vision - freshers with raw talent who could imagine what was possible by doubting the routines that had become commonplace.
Routines may seem easy, but when they become templates of repetition, they quickly grow dull. It took time, but the lessons learned were unparalleled. No one could have prepared me better for the future. Longevity is a testament to adaptability and a forward-looking urge to stand out.
As we expanded into other services, we banked on the skills present around us, threading processes and teamwork together. Every team was interlinked to work better. As things stand today, changes are more dynamic than ever. Yet, they still don’t feel as daunting as that first step - building and managing a myriad of services and the skilled personnel to make it happen.
Your path to the top will be winding, with occasional backsteps to recalibrate. Be a master of a particular skill, but remain open to sharing your vision with others. Let them work their magic. Put pathways in place to reach the goal. With systems, human ingenuity, and passion in sync, the stage is yours to shine.
You can do it alone, perhaps. But together, you just might create a dynasty of overperformance. All the best - you’ve got this.
#Career #Journey #Collaboration #Leadership #Lessons #ShyBuzz #TechKans
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